Earlier this week my wife was twenty minutes late getting out of work. I took my typical 11 mile bike ride to reach her office by 4:30PM, only to swelter for twenty minutes in 106 degree heat. By the time she emerged from the cavernous enclave better known as Tucson Medical Center, the water in my water bottle tasted like a hot cup of tea, minus the tea.
To understate matters, I was upset. But not with my wife. The lone thought that came to mind over and over while I baked on my favorite bench was how much I hate wasting time. The situation was a bit like Dostoyevsky’s white bears, no matter how hard I tried not to think about wasting time, I ended up thinking about wasting time. This may seem a bit compulsive, and it really is, but I realized from a young age that time is the only thing in life that you can’t get more of. You can get more money. You can acquire more possessions. If you are lonely, you can fill your life with with more relationships. The super lonely, like former NY Gov. Spitzer, can even pay to fill their lives with more relationships.
But as ex- Apple CEO Steve Jobs demonstrated yesterday, you can’t get more time, and that’s why time is life’s most important commodity.
It’s a bit dramatic to say that a few minutes in the sun profoundly shifted how I think about blogging. But in some ways it did. Over the past week I started thinking seriously about this blog, the time I’ve devoted to it, and most importantly what I hope to see from it – not only in the coming days and weeks, but in the months, and hopefully years still to come. While I have changed templates, and layouts many, many, many times, I have never tried to make the blog anything more than it is: a place where I can opine, and hold court on whatever topic strikes my fancy. And I’ve done this for nearly seven years, come December 24th.
In that time span, I’ve made just under 2600 posts. My traffic has gone from an anonymous voice crying in the wilderness (NH) to a voice with a slightly bigger bullhorn, crying in a different wilderness (AZ). Our readership is still fairly modest, averaging only about 2500 hits per month. But that’s still much better than when I averaged only about 40.
Given that our blog isn’t very topical, it’s probably a small miracle that anyone reads Pax Plena at all. The bulk of my posts concern politics, music, faith, book reviews, cycling, and the occasional Lolcat of the Week. But Pax Plena isn’t devoted to any one of these topics in particular. Still, in the greater blogosphere, the actual range of blogs and their topics is as wide and as varied as the internet itself. Some blogs are very narrow in scope, covering niche areas like the intersection of life and career building, and the affairs of a specific technology company (guess which company). Stiil, other bloggers cover broad topics like Indian Law, politics, technology, cycling, faith, minimalism, sports, sport teams, etc.
I guess my conclusion is that that after seven years of blogging, it’s time to start narrowing down the focus here at Pax Plena. To be clear, I’m not worried about missing out on traffic. That’s not the point. But I am interested in developing the blog into something that is more engaging, more interesting, and more useful to readers. I want Pax Plena to maximize the effort and time I put into it. And I think I can do this with a couple of adjustments.
Let me add, I don’t feel these seven years have been wasted. (Although, I have, at times, been wasted during these past seven years.) I sincerely appreciate each and every hit that comes my way. You readers make the whole exercise worthwhile. My itch for change stems primarily from the fact that I don’t want to waste the next seven years of blogging because I didn’t create a vision for Pax Plena when I had the chance.
My task over the next few weeks will be to figure out what exactly this means in terms of content, and quality. I suspect it will mean higher quality pieces (e.g., no more short posts containing only snarky links for your perusal). And, in terms of content, I suspect that the blog will cover a narrower range of topics, in effort to become more topic-specific. Or at least more topic-specific. But for you the reader, this simply means what it always means. Stay tuned.
And, regardless of which direction the blog takes, let not your hearts be troubled. Lolcats of the Week are here to stay. Your blogger loves you.